An emblem of royalty
Roses appeared in medieval heraldry. Often, they resembled a simple five-petaled wild rose more than a modern, many-petaled garden variety. The red-and-white Tudor rose became a dynastic emblem.
The Metropolitan Museum of Art
WILD ROSE · A STORY OF SCENT
A symbol in royal emblems. A flower in stories of love.
A single wild bloom in the desert inspires the world of Shahram Mesri.
01 / THE STORY
Open sky. Warm light. Quiet sand. Instead of a carefully tended garden, our visual story begins with the thought of one flower growing on its own terms.
For centuries, people have found meaning in the rose. We imagine bringing a sense of that beauty into an ordinary moment of hair care — a moment to slow down and care for yourself.
This is a brand concept, not a statement about the product's actual botanical species, ingredient origin, harvesting method or formula. Those details require confirmation before commercial use.
02 / THE ROSE THROUGH TIME
Roses appeared in medieval heraldry. Often, they resembled a simple five-petaled wild rose more than a modern, many-petaled garden variety. The red-and-white Tudor rose became a dynastic emblem.
The Metropolitan Museum of ArtIn the medieval French poem Roman de la Rose, a rosebud represents the beloved. The flower has long been a way to give shape to affection and longing.
The J. Paul Getty TrustThese are chapters in the rose's cultural history. They do not suggest that historical figures used this product or that any royal institution endorses it.
FIVE PETALS, ONE STORY03 / OUR POINT OF VIEW
Our motif is not an extravagant bouquet. It is a simple five-petaled rose: an invitation to notice the form of a flower and the feeling a scent can evoke.
A respect for nature, and a little more care for the moments that make up each day.
A QUIET RITUAL
Inspired by the thought of one wild rose beneath an open sky.
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